With its roots in sales and distribution licensing, franchising has evolved in a number of directions, employing a variety of structures to fit different market models.
Quick service restaurant chain Subway is spreading the healthy eating message globally through its extensive network of outlets in 73 countries, and has unveiled exciting plans for European expansion. Top of the current agenda is aggressive growth in Spain and France, followed by further expansion into Sweden, Norway, Netherlands, Denmark, Finland and Italy, with a strengthening of its...
A unique product that offers businesses a simple method of saving money and improving the efficiency of their coolers is central to the success of US franchise Humitech, which is seeking to establish its concept worldwide.
The International Franchise Association recently got together for its 45th annual convention in Hollywood, with a new President and Chairman. Laura Fenwick of the IFA's Media Relations Department reports