Gorgeous all over the globe

The concept

Founded more than 20 years ago, Aftershock London is a firmly established British fashion retailer, with an international presence in more than 25 countries. Aside from the fabulous cuts and quality synonymous with Aftershock London’s range, great attention is paid to finish and details with trims and fastenings made to the highest specifications. Each collection is influenced by seasonal catwalk trends. From gorgeous ready-to-wear, occasion and accessories ranges, Aftershock London is a fashion favourite destination.

The opportunity

Of the 150 stores and concessions, more than 70 are franchised. Aftershock London is keen to continue its international expansion and is looking for local operators to open its concept in shopping malls across the world. The typical store size is 150 square meters, located in the fashion avenue of the mall.

The company is particularly keen to open new stores franchise locations in the UK and USA. The brand has recently opened a flagship in Galleria Mall, Dallas – TX (USA) – and is looking to open nationwide via its franchise programme. Furthermore, there are opportunities to acquire the rights for the brand in Central Asia and the Far East. Franchise owners can expect to receive full training and support from Aftershock London’s head office team, which includes:

  • Shop location
  • Shop fit-out
  • Store opening plan
  • Operating manual
  • Merchandising manual
  • IT support
  • Staff training

As well as initial support, franchise owners will also receive ongoing support including:

  • Bi-weekly line sheets of new products
  • Product merchandising and pricing
  • Visual merchandising
  • Ordering
  • Financial advice
  • Brand marketing