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The Concept

Attirance is a natural handmade bath and skin care cosmetic products manufacturer and retailer – more than 400 unique products with charming design and wonderful selection of fragrances, in 40 product groups. The company was established in 2003 and has grown into an international brand with customers in 43 countries in Europe, Scandinavia, Baltic region, USA, Canada, Africa, the Middle East, South America and Asia.

The Opportunity

In 2007 Attirance developed its franchise offering and now has 37 franchise stores operating in various countries including Finland, Latvia, Mongolia, South Africa, Russia, Angola, Yemen, Reunion, Mauritius, Iraq, Saudi Arabia, Kuwait and China.

Attirance have also Exclusive representative company in China, who opened 20 franchise stores in China already. Located in trade malls in Beijing, Guiyang, Chongqing, Tangshan and with planned opening of a further two stores within the coming months.

Attirance is keen to continue its international expansion and is looking for Master Franchisees to capitalise on the growing demand for natural, ethical cosmetics.

Attirance franchisees will benefit from:

  • Use of the trademark ‘Attirance’, which has gained the trust and love of consumers
  • Design-project of a premise in conceptual style and the accessory element for the decoration of the shop
  • Prioritised delivery of goods
  • If necessary the provision of experts for the launch of the shop, and also help in the ongoing management of the shop
  • Advertising support in the form of distribution of information on shop to mass media and strengthening of position of brand Attirance on the market
  • Support of the partner at all stages by the Personal Manager in order to quicken the process

Ideal Franchisee Profile

Attirance is looking for Master Franchise candidates who are willing to follow its proven and successful business model to develop an independent and profitable business. Attirance would like to see candidates with experience in wholesale, retail, beauty and health, cosmetic business and who have a positive attitude and open to new ideas.

Investment Requirement

An investment level of £22,000 - £25,000 is required.

Franchise store investment level, depending on the level region and store size, excluding the store deposit

  • Wide range of products – more than 400 different products
  • Strategic business concept fosters a successful product sale in the market
  • Proven profit opportunities
  • Manufacturer’s support
  • A unified store design worldwide
  • Professional and responsive team with a worldwide business experience
  • Training – customer service, marketing, products

Master Franchise means exclusive rights to develop a wide stores and distribution network in a territory. It allows to attract new business partners for Franchise store network creation in a designated territory. It is an opportunity to profit as an intermediary between:

  • Single store Franchises
  • Specially selected cosmetics store chains
  • Cosmetics, beauty and spa saloons
  • Pharmacies
  • Hotels
  • Corporate gifts
  • Trade in airports

Trading island
Gives you the opportunity to have your own store.

  • Attractive business model
  • Small size, flexible model, which can be moved easily to other shopping areas during sales periods
  • Fits in small spaces, gives high turnover possibilities/desirable trading island space is from 6-12m2
  • No franchisee fee
  • Low business start-up costs
  • Extensive support system and training
  • Long term proven profit opportunities
  • Very good profit margin 20-25%, initial payback period in 6-12 months
  • Manufactures support – direct product deliveries and a cost effective and full marketing support business model
  • Unified trading islands design worldwide – we provide the creation of the design for all the Attirance stores as well as specially designed furniture