Over the next two years Booster Juice is set to open 50 locations across Delhi and NCR region, Prune and Mumbai. These Booster Juice outlets will be opened as part of a Master Franchise agreement with Brand Calculus and with the assistance of Franchise India.

Booster Juice, which is a Canada-based brand, first entered India through its franchise deal with Brand Calculus in 2008 and has 16 locations operating at the moment.

Brand Calculus Chairman and Managing Director Fazle A. Naqvi said: “After our success in Bengaluru, Hyderabad and Chennai, we are pleased to add Delhi-NCR and post that, Mumbai and Pine to our repertoire through our franchise model, which has been very successfully developed by Booster Juice in the Canada market.”

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