New Zealand burger restaurant chain continues Middle East expansion

New Zealand based burger restaurant franchise BurgerFuel has signed a Master Franchise agreement for Saudi Arabia and Bahrain. The agreement marks the second Master Franchise deal for the company outside Australasia. Abdulla Fouad Group, a Saudi Arabia-based corporation, has signed the Master Franchise agreement with BurgerFuel, and will open outlets across Saudi Arabia and Bahrain.

Josef Roberts, Executive Director of BurgerFuel, said: 'There is a lot of respect both ways for making this deal work and we think if we get this right, we will have a strong partner that could lead to other opportunities. Saudi Arabia should be a good market for BugerFuel - it has a population of around 28 million, with a large majority of young people, who want western concepts. Convenience food has become a large part of their culture.'