C House Italia signs franchise deal for Middle East
Italian restaurant and lounge franchise C House Italia has signed an agreement with Nicolas Jebran Houte Couture (NJHC) to expand the brand across the Middle East. The deal covers a 15 year partnership and will see the first Middle East C House Italia open in Beirut in May 2010. Owned by fashion designer Nicolas Jebran, NJHC will also open C House Italia franchises in Europe.
Business Development Manager for C House Italia Cristiano Iezzi said: "The long-standing partnership between C Hosue Italia and Nicholas Jebran Houte Couture is one that we value and that will provide unique opportunity to expand properly in Middle East countries. It's a pleasure and honour to work with Nicolas. Specifically this relationship and programme will demonstrate the great synergy that exist between Nicolas' fashion and C House trendy lounge and cocktail bars."
Nicolas Jebran, owner of NJHC, said: "I really liked the idea of becoming the first Middle East Fashion Designer to have his own lounge and cocktail bar chain. From the beginning I felt comfortable to work with C House Italia and of course Beirut will be our flagship store and we have already planned other openings, including the one in Italy, Milan."