Innovative coffee shop franchise seeks franchise owners worldwide
Italy is world renowned for being at the forefront of the coffee shop industry and C House is proving to be one of the most innovative, fashionable and original coffee shop concepts in the country.
Over the last few years C House has enjoyed steady growth and has recently opened a new location in Italy, bringing its total number of outlets to 30 across Italy and Greece. As well as this new locations are set to open in Spain, France, Cyprus, Romania, Morocco, Canada, UAE, Qatar, India and Far East with Master Franchise partners who see the real potential of this unique brand.
Keen to continue its international expansion, C House is looking for franchise owners to recreate its Italian coffee house experience. Each C House coffee shop offers a range of products in a relaxing and friendly atmosphere including premium espresso, authentic Italian and Mediterranean food products, and original ‘Aperitivo Time’.
The founders of C House have been involved in the Italian coffee roast industry since 1961. The business partners decided to develop a high-end coffee shop chain in 2006 and opened the first C House location in Italy in November 2007.
C House’s continuing popularity is not only down to its high quality coffee but also due to the company’s focus on using fresh and good quality natural ingredients for its food products. C House’s product range is similar to that of a deli with each location serving handmade sandwiches (including panini, focaccie and piadine), traditional pastas, crunchy salads and fresh Italian cake specialities. Cristiano Lezzi, Business Development Manager at C House, explains: “To maintain our food offering at a top level we have a dedicated in-house team who are working to ensure the freshest products all day long. Many of our food recipes are unique to C House and cannot be found elsewhere.”
C House is looking for franchise owner candidates who have:
- Branded retail or food and beverage experience
- Key functional areas of experience (for example accounting, tax, legal, store design, operations, etc.)
- Independent organisation with own warehouse and technical organisation
- Access to desirable real estate or shopping centre, knowledge of local property markets and prime locations
- Public relations experience and market contacts
- Detailed knowledge of local culture consumers
- Knowledge of local business practices
- Financial resources
The investment cost of a C House franchise depends on the size of the shop, as a guideline a shop that is around 150 sq. m will start from €200.000. As part of the package C House actively supports, trains and guides franchise owners in every aspect of running their business including coffee making, food presentation, lease negotiations, store designs, pre-opening and ongoing training. Full operations and systems manuals are also provided.
Cristiano adds: “C House appeals to people across the world because it’s not only a way to sip a Cappucciono but it’s also a meeting point and a place to relax for a while. Meeting friends at C House in late afternoon during the ‘Aperitivo Time’ can become a ritual, as many of our current customers have already discovered.”
Written by Derin Clark