US based hotel chain agrees Master Franchise for Ireland

Choice Hotels International, a US based hotel chain, has entered into a 10 year Master Franchise agreement with Kasterlee Limited. The Ireland based company has bought the right to license and develop Choice's Clarion, Quality and Comfort brands in Ireland. Before becoming Choice Hotels International Master Franchise for Ireland, Kasterlee operated Choice's brands in Ireland under an area representative agreement with Real Hotel Group, which previously held the Master Franchise rights.

'We are very pleased to enter into this agreement with Kasterlee as the organisation has been a very strong steward and operator of our brands in Ireland since 1998,' says Mark Pearce, Choice Hotels International's Vice President, International Operations. 'Over the past decade, Kasterlee has developed a very well-segmented market presence for Choice's brands while establishing a strong reputation as a leading provider of exemplary accommodations in the three-star and four-star segments. We are very confident about Kasterlee's ability to continue to grow Choice's market presence in Ireland. We look forward to building upon an already strong relationship with Kasterlee's talented leadership team to meet our shared objectives of brand strength, guest satisfaction and system growth.'