Choice Hotels International, which franchises a number of hotel chains worldwide, is set to roll out its web-based hotel property management system, choiceADVANTAGE.


choiceADVANTAGE provides Choice Hotels franchise owners with advanced hotel management functionality, including efficient guest servicing, sophisticated revenue management, complete groups functionality, remote access and full integration with Choice’s programmes.

The first phase of choiceADVANTAGE deployment will see the system being rolled out across franchised hotels in Australia. The US-based company then plans to start implementing the system to its franchised hotels in the UK mid-year 2011 and to hotels in France and Germany by the end of 2011.

Choice Hotels International Vice President International Division, Mark Pearce, said: “Our international franchise owners are eager to implement choiceADVANTAGE as it will provide them full integration with our central reservation system via a common web-based platform. Deploying choiceADVANTAGE will significantly enhance our overall value proposition to our current and prospective franchise owners by strengthening our reservations delivery capabilities.”

choiceADVANTAGE has already been deployed to nearly 4,000 Choice Hotels franchises in the United States, Canada and Mexico. The company anticipates full deployment of the solution to its entire domestic hotel portfolio of nearly 5,000 hotels by 2012.

Choice Hotels International Chief Technology Officer Todd Davis said: “We have put extensive resources into adapting choiceADVANTAGE for use by our global hotels. We are very excited to begin the overseas deployment of choiceADVANTAGE and look forward to its introduction in additional markets in the coming months and years.”


As an above property, web-based solution, choiceADVANTAGE requires a minimal initial investment for hotel owners. This means that there is no need to purchase and maintain costly infrastructure and hardware associated with traditional property management systems.

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