Costa Coffee targeting the Philippines market
British coffee chain Costa Coffee is enquiring for local partners in the Philippines as it aims to expand its market share.
Costa Coffee international operations manager for Southeast Asia and India Matt Kenley said: “We will be looking at growing to 70 to 80 outlets in five years. We’ve seen a real shift in the last five years. More consumer spending, a whole coffee shops market and just general going out. Going to a coffee shop is a lifestyle.”
Costa Coffee, which purchases coffee from across the globe, is looking to source local coffee from the Philippines.
Kenley concluded: “We believe Southeast Asia holds potential because of its scale and strong coffee out of home consumption. It is the right time for the discerning coffee lover to have more choice.”