Domino’s Pizza is planning to franchise its pizza delivery franchise across Switzerland, Liechtenstein and Luxembourg.

This is part of Domino’s Pizza’s plans to expand throughout central Europe and in particular in Switzerland. The US-based company already has successfully launched its business in the UK, Ireland and Germany.

Lance Batchelor, CEO of Domino’s Pizza Switzerland, said: “Switzerland represents a good opportunity to continue our expansion into Europe by acquiring an existing business with a basic infrastructure and some existing stores with good potential in a very affluent consumer market. The encouraging progress we have seen in our first 16 months in Germany has convinced us this opportunity is one not to be missed.

“The Swiss business will be headed up by Brian Trier, who has 20 years experience in the Domino’s system and a great understanding of European markets. Brian will build a team to be headquartered in Zurich drawing from the current Swiss operations but reinforced with resources from the UK and Germany as necessary.

“This is an exciting move into a new territory that fits in well with our existing businesses and which we can easily absorb. We will continue to do what we do best in all of our markets – make great quality pizzas, delivered with great customer service and marketed in interesting and innovative ways.

“On completion we will hold the Master Franchises for a total of seven European countries – out of a total Domino’s global business of 73 international markets. This gives us terrific diversity within the business and a significant increase in the potential number of new stores we can open. This acquisition is another step on our continuing growth path.”

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