Domino’s opens in the birthplace of pizza

Domino’s Pizza, the US fast-food giant, is planning the opening of a store in the birthplace of pizza, Italy.

The chain already boasts more than 12,100 stores in more than 80 international markets but had not ventured into Italy, yet. The chain has now officially opened its first Italian location in Milan, as part of a Master franchise agreement with ePizza S.p.A.

Alessandro Lazzaroni, who is leading the franchise, said: "We will be using a recipe created by us, using locally-sourced wheat. Everything else is purely Italian. We are purchasing all of our products from Italian producers. We've created our own recipe, starting for the original pizza recipe, with Italian products, like 100 percent tomato sauce and mozzarella, and products like Prosciutto di Parma, Gorgonzola, Grana Padano and Mozzarella di bufala Campana.”