Budget hotel franchise looking to expand in Asia
easyHotel, which is part of the UK-based easyGroup company, is looking for suitable franchise owners to expand its brand in Asia. easyGroup owns a range of businesses including a budget airline and car rental company.There are currently10 easyHotels located in London, Germany, Switzerland, Hungary and Greece.
easyGroup founder and Chairman, Sir Stelios Haji-Ioannou, said: "The first business that I have plans to expand in Asia is easyHotels. easyHotels is a franchise hotel business, a budget hotel. If you understand the concept of a low cost airline like easyjet, you're more likely to understand what easyHotel stands for.
"The easyHotel brand is one that you can actually take from Europe and put into a place like Singapore. The underlying real estate and the business of knowing the economy will come from a franchise owner."