Find your perfect franchise opportunity
Over recent years franchising has become increasingly popular in Europe and there are now more franchise units operating here than ever before.
Alongside this, there has been a boom in the number of franchise exhibitions taking place, many of which are now attracting quality franchisors from around the world looking to franchise their businesses in Europe.
Franchise exhibitions are great for people new to franchising wanting to find out more about the industry, as well as what franchise opportunities are available.
If you are planning to attend a franchise exhibition there are a number of ways you can prepare to make sure you get the most out of the event.
Firstly, you should research the exhibitions on offer, especially if there are several taking place in your area.
If you do find that you have several to choose from then find out if any are focusing on a particular area that you are especially interested in, for example retail franchises.
This will involve you researching the events, perhaps by visiting the organiser’s website or by looking at their promotional material. Alternatively, you might be able to get information from adverts in franchise publications or on franchise websites.
Once you have decided which franchise exhibition you are going to visit, you next need to prepare yourself for the actual day.
Although you can just turn up on the day and see what happens, if you are really serious about investing in a franchise this is not the best way to approach the exhibition.
Most exhibitions attract large numbers of franchisors all looking for quality prospective franchise owners. This can create a daunting environment in which to entre if you do not have a clear idea of what you are looking for and which franchisors you want to target.
This is why preparation is vital.
Research is key here. By researching which franchisors will be attending the event and the opportunities that look most appealing, you will have some sort of idea about which stands you want to aim for on the day.
When you are speaking to a franchisor or a representative from the franchise, no matter how impressed you are with the opportunities, it is unadvisable to sign up to a franchise at the show.
Instead take away their business cards and promotional material and review the franchise a few days later when the excitement of the exhibition has died down. You should also use this as a chance to research more into the franchise before making any final decisions.
A franchise exhibition is a great chance to see what franchise opportunities are on offer and speak to representatives from brands you are interested in. However, to get the most out of them it is important that you thoroughly prepare for your visit.