With locations already operating in Europe, as well as Asia and Russia. Hallmark BABIES has huge growth potential. Part of the globally recognised Hallmark brand, Hallmark BABIES is a retailer that specialises in clothing babies and children up to the age of eight. It currently has 160 shops and counters currently operating and is now looking for Master Franchise Owners to continue its European expansion.


The Brand

Hallmark BABIES is one of the region's fastest growing and most renowned brands of clothing for babies and children aged 0 - 8 years, with over 160 shops and counters in Asia, Europe and Russia. A natural extension of Hallmark traditional slogan 'When you care to send the very best', 'love, care, touch' describes the core value of Hallmark BABIES and emphasizes the unique link between parents and babies.
Hallmark Babies
LOVE - Every piece of our baby and children's wear is designed with tender love by mother-designers who know precisely what parents and babies need.

CARE - Product safety is our prime concern. Every step has been taken to ensure the highest safety measures to protect babies and children.

TOUCH - Our baby and children's wear is made of the finest fabric and materials to give the softest touch and kindest comfort to the tender skin.

Hallmark Babies

Origin and History

Hallmark originated in the USA in 1910, is one of the best known brands in the world with diverse business including greeting cards, stationary, gifts, e-cards, flowers and cable TV channel. With an excellent reputation for creativity, quality products and exemplary services, Hallmark has helped people connect with one another and give voices to their feelings in last 100 years. Now Hallmark products are published in 30 languages and can be found in more than 100 countries over the world

Hallmark BABIES was born in 2004 when a baby and children's garment specialist, Florich Trading Company Limited, in Hong Kong obtained the license from Hallmark Cards Inc. to produce baby and children's wear using Hallmark cards' design property and distribute them under Hallmark BABIES trademark. With over 25 years experience in producing high quality baby and children's wear exporting to Europe, Florich's well established vertical setup supports product development, manufacture, marketing and distribution of Hallmark Babies quality products. With much success in Asian market, Hallmark Babies stretched her presence to Europe and Russia in the 4th quarter of 2009 and is continuing to expand both domestically and internationally through cooperation with business partners who share our values.

The Support From Us

We provide numerous supports to our partners to ensure smooth set up and successful operation.

  • Comprehensive baby and children's wear collection with supreme quality
  • Support on planning and analysis of:
    • Business development
    • New shop opening
    • Retail marketing program (e.g. in-shop souvenir promotion, VIP program)
    • Sales analysis
    • Retail management
  • Training Support in product knowledge, retail selling skill, customer service and visual merchandising
  • Provide free-of-charge services and materials including:
    • Shop/counter interior design
    • Promotion materials, souvenirs, packaging and consumables for new shop opening
    • Training Support in product knowledge, retail selling skill, customer service and visual merchandising
    • Design Service on Advertising & Promotion materials (e.g. magazine, EDM) and Point of Display
    • Support to Advertising and Promotion Campaign subject to proposal
    • POS front-end software

The Key Success Factors

  • Established and good brand awareness
  • Premium positioning with strong brand and shop image
  • Comprehensive products with high quality
  • Attractive product presentation supported by good visual merchandise arrangement and graceful packaging
  • Experienced team for baby and children’s wear manufacturing and retailing

The Next Step

We are looking for partners who possess below characters and business acumen to co-develop Hallmark BABIES brand.

  • Ambition to build a successful brand
  • Passion to develop a premium brand in new market
  • Interest in retailing baby and children’s wear
  • Commitment to follow Hallmark BABIES franchise framework

If you possess above points and are ready for this challenge, we would like to discuss with you in more details. Please fill in the short form below and we will contact you shortly.

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