Laura Ashley

The concept

Laura Ashley is a British retail franchise that was founded in London in the 1950s by husband and wife team Laura and Bernard Ashley. From small beginnings the company has grown into an international retail brand that specialises in fashion lines and home furnishings.

Today, many of the products sold in Laura Ashley stores still retain a quintessentially British feel that reflects the company’s origins.

The opportunity

Of the 464 Laura Ashley stores operating worldwide over 238 are franchised. Laura Ashley is keen to continue its international expansion and is currently looking for franchise owners to open its retail concept in shopping malls across the world.

The company is particularly keen to open franchise locations in Eastern Europe, Russia, South Africa, India and South East Asia.

Franchise owners can expect to receive full training and support from the Laura Ashley head office team, which includes:

  • Shop location
  • Shop fit-out
  • Store opening plan
  • Operating manual
  • Staffing levels
  • Staff training
  • Financial model
  • Layout planning

As well as this initial support, franchise owners will also receive ongoing support, including:

  • Product selection and buy levels i.e. range planning
  • Product merchandising and pricing
  • Visual merchandising
  • Ordering
  • Training staff and partners
  • Financial advice
  • Buying experience (don’t need to re-invent the wheel)
  • Brand marketing/marketing services

Ideal franchise owner profile

Potential franchise owners will need to have the financial resources to open a Laura Ashley retail franchise. They will also need to be prepared to work hard and be committed to their business.

Investment requirement

Investment requirement depends on the size of the territory