Over 400 exhibitors and nearly 40,000 vistors flock to New York City
New York City hosted the 2013 International Franchise Expo (IFE) for the second year in a row. From June 22-22, almost 20,000 visitors from over 90 countries explored the offerings of 413 franchise exhibitions making it the events biggest in 22 years.
As a testament to the industry, this year’s expo kicked off with a breakfast announcing the findings of the inaugural ADP National Franchise Report, created in collaboration with Moody’s Analytics to identify trends and insight into the sector’s impact on the labor market. The report shows private-sector franchise jobs increasing by 19,160 during the month of May, with restaurants, food retailers and business services showing the largest increases. Approximately 150,000 jobs were added over the past twelve months through the franchising industry.
Tom Portesy, president and CEO of MFV Expositions said: “The ADP report was the perfect start to this year’s expo as it helped solidify franchising’s position as an essential driver of small business and the U.S. economy. This was further evidenced by the quality of attending potential franchise owners as more than 30 percent planned to invest between $100,000 – $500,000 in a new franchise business.”
More than 50 industries were present at the expo, with industries varying from restaurant and education to health care and children’s services, representing North American-based companies looking to expand abroad as well as international brands looking to enter the US market.
“As a first-time franchisor exhibiting and a relative newcomer to franchising, we weren’t sure what to expect,” said Scott Nelowet, founder of Florida-based French Fry Heaven. “We were thoroughly impressed not only with the sheer volume of foot traffic, but of the variety and quality of prospects we met. We spoke with people from all over the world who had a genuine interest in our simple French-fry-only concept. It’s hard to put a price on the kind of value you get from an event like the IFE.” Attention from media organizations was high too, giving exhibitors opportunities to get their brands in front of consumers and investors beyond the show floor. FOX & Friends, CNNMoney, TheStreet.com, The Wall Street Journal, Telemundo, The New York Post, Entrepreneur Magazine, WPIX-TV, Black Enterprise Magazine, Associated Press, and CBS Evening News were just some of the news organizations interested in exhibitors.
Next year’s IFE will be held June 19-21, 2014 at the Javits Center.