MyDestinationInfo, a UK-based global network of destination travel guides, has appointed Paul Reilly as Head of Search, to help increase traffic to its websites.

As Head of Search, Reilly will oversees all search related activities for the MyDestinationInfo franchise network, encompassing SEO, PPC and Social Media.

Reilly joins the franchise from international search marketing agency Stickyeyes where he built a reputation as one of the UK’s leading SEO and link strategist in the online gaming sector. Reilly was named on two occasions last year as one of the Most Influential People in Natural Search, as well as in the past winning multiple best practice awards, including NMA Best Use of Search, during a previous role at Superbreak,com where he managed SEO and Paid Search for multiple hotel brands.

MyDestinationInfo co-founder Neil Waller said: “We expect Paul to supercharge our search activities and build even more traffic for MyDestinationInfo. Attracting such a heavyweight search expert to MyDestinationInfo will help us step up the competition with Time Out and Lonely Planet.”

Paul Reilly added: “In just four years, MyDestinationInfo has grown from a start up business to a global network of 80 sites and more than 70,000 visitors every month. My job is to ensure millions more people discover our unique travel insights and local knowledge.”

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