Online travel guide franchise MyDestinationInfo has appointed Duncan Barraclough as Head of E-Commerce. Barraclough will be responsible for driving transactional revenue for the network, which currently includes over 90 individual destination websites across the world.

His role is to oversee the development and execution of an e-commerce strategy to increase revenue earned directly from the MyDestinationInfo site. Initial plans include a new booking engine and an increased focus on affiliate and partnership programmes.

Based at the MyDestinationInfo’s London office, Barraclough previously worked in consultancy roles at SimonSeeks.com and Travelsupermarket.com, where he was Head of Commerical.

Neil Waller, co-founder of MyDestinationInfo, said: “With over 14 years of experience in the travel sector, Duncan has been hired to amplify the commercial prospects for MyDestinationInfo. Having worked for key players such as LateRooms and Travelsupermarket.com Duncan brings a wealth of industry knowledge which will help us to grow the business.”

Barraclough said: “I’ve been incredibly impressed with the rapid expansion made by MyDestinationInfo in the last few years and am excited to be joining such an innovative business. My main focus will be to devise and push forward a robust commercial strategy for the website, ensuring we are maximising all opportunities for new and existing revenue streams.”

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