NYS Collection

Its combination of practicality and fashion has made sunglasses a universally popular accessory with both men and women. Often people have the misconception that to purchase a good quality pair will be expensive, however retail franchise NYS Collection has been challenging this view with its range of affordable, quality and stylish sunglasses.

Based in the US, NYS Collection designs, manufacturers and sells a range of sunglasses that appeal to fashion conscious customers who are looking for inexpensive but high-quality sunglasses.

Company origins

NYS Collection was established when childhood friends Sal Babbino and Marc Behar teamed up in 1996 to start selling sunglasses from their first retail location at the World Trade Center in New York. Together, the business partners have built up one of the largest private label sunglasses companies in the world.

Today, NYS Collection has locations in over 40 countries worldwide, and is looking for franchise partners to continue its international expansion.

Training and support

NYS Collection is committed to providing all its franchise owners with full training and support. The company has set up a training facility in Denver, Colorado, which it uses to train new franchise owners in all areas of running the business including product knowledge, selling skills, how to use its software, how to place new orders, and practical training that provides practice selling on the sales floor.

Once a franchise owner has completed their training they will receive the company’s latest operations and training manual, which will assist in training the sales staff employed by franchise owners.

As part of the franchise package, franchise owners will also receive ongoing support. NYS Collection assists in all areas of the business from launching the retail store to helping to develop the business.

NYS Collection is particularly focused on offering support with marketing and advertising campaigns. To support new ranges being issued and to help promote those already available, the head office team organises an annual photo shot using professional models. The high resolution images are then made available to franchise owners for use in local marketing promotions.

The benefits

As well as comprehensive training and support, there are a number of benefits to owning a NYS Collection franchise, these include:

  • Low risk
  • Low overheads
  • No royalty payments
  • Simple business model
  • Low starting investment
  • In depth training and support
  • State of the art POS technology
  • Advertising and marketing support
  • More than 1,000 styles of sunglasses
  • Best value for money for customers
  • Constant introduction of the latest styles
  • Enjoyable, fashionable and trendy business
  • ‘One Stop’ supplier for everything a franchise owner need
  • Exceptional controls to help franchise owners run their business
  • US and European eye protection approved standards


A NYS Collection franchise costs a minimum of €20,000 (this may increase if purchasing a Master or Area Developer Franchise). This fee includes the license rights and a comprehensive training and support package.

Next step

If you are interested in owning an NYS Collection franchise please fill out the form below for further information