Sbarro inflates its presence in the Middle East
Sbarro and Casual Restaurants have come to an agreement on a multi-location partnership agreement, which will see the brand’s presence grow in the United Arab Emirates.
The first location has been said to be opening in Dubai later in the year. The agreement will also see the opening of over 20 locations throughout the UAE over the next 10 years. The new partnership expands further throughout the Middle East, which includes a number of restaurants throughout Egypt, Jordan, Kuwait, Qatar and Saudi Arabia.
Randy Jones, Chief Operating Officer of Sbarro said: "Casual Restaurants are tremendous restaurateurs and will be terrific partners as we further expand Sbarro's presence in the Middle East. The UAE, in particular, is an area of opportunity for Sbarro and the team at Casual Restaurants is perfectly suited to help lead our continued growth in this region."
"Sbarro has been very warmly received throughout the Middle East and we see a great opportunity for this brand in the UAE," said a spokesperson of Casual Restaurants. "Sbarro is also a great business partner that brings a tremendous level of support and knowledge, not to mention a terrific concept with a proven track record of success."