Soccer Scene, the Number 1 International football replica kit store…a major opportunity

The success story

The Soccer Scene story began over 30 years ago with the opening of its first store on London’s fashionable Carnaby Street in 1980. Since then the company has opened an additional store on Oxford Street and has grown to become one of the largest independent football retailers in the UK.

This expansion has continued overseas with rapid franchise development in the Middle East. The first Soccer Scene franchised store opened in Jeddah, Saudi Arabia in December 2008 and further stores have opened in the Gulf in Kuwait City, Manama and the Saudi capital, Riyadh. The next international store in the Soccer Scene family will open in Qatar in 2011.

Soccer Scene is a football fans’ paradise, with a selection of replica shirts, merchandise and souvenirs from football clubs all over the world. Association football is the most popular sport in the world and completely dominates the global sporting landscape. The cumulative television audience for the last World Cup was more than 26 billion people and the English Premier League is widely recognised as the most competitive, exciting and watched domestic competition on earth.

The global marketplace

In November 2008, SPORT+MARKET published The European Football Merchandising Report, which shows that the six biggest European top clubs generate a total of 615 million euros annually selling replica shirts and other items, with English clubs accounting for more than a quarter of that total, ahead of Spanish, German and French clubs.

English football also dominates world television rights with research comparing the foreign TV income streams, showing the EPL is way ahead of the main US sports in foreign TV sales, with the NFL (gridiron) and MLB (baseball) having only niche appeal.

The business

With the global appeal of English and European football, there has never been a better time to open a Soccer Scene franchise. There are major international football championships in Europe, South America and the Middle East in the next decade, which dovetail neatly with the enormous interest in the European club game.

Soccer Scene is now a working partner of the biggest player in the UK football retail business, with over 50 per cent of a market worth some £400m. Almost half of that figure relates to replica, which means that a Soccer Scene franchise is well positioned to engage with a rapidly increasing market and a young consumer, particularly outside the UK.

Having established the success of the franchised model in the Middle East, Soccer Scene is now seeking franchise partners throughout Europe, Asia, the Americas and Australia.

The franchise partner

Whether you are a retailer looking to expand into the sporting goods market, or an established business looking to add to your franchise portfolio, Soccer Scene offers a well established sports retail business with a proven track record of sustainability and profitability over a medium to long term period.

The ideal franchisee will possess a strong knowledge and awareness of the local market, the drive and enthusiasm to succeed and access to the financial resources to develop and support the Soccer Scene franchise business on an on-going basis

In return, we provide a proven business model with a complete store concept, an established supply chain, the support of a growing franchise network and the experience and contacts gained from over 30 years of successful trading.

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