Be an ambassador for healthy eating
Quick service restaurant chain Subway is spreading the healthy eating message globally through its extensive network of outlets in 73 countries, and has unveiled exciting plans for European expansion. Top of the current agenda is aggressive growth in Spain and France, followed by further expansion into Sweden, Norway, Netherlands, Denmark, Finland and Italy, with a strengthening of its franchise bases in the UK and Germany also on the cards.
In light of this global success and the company's absolute determination to become the number one quick service restaurant based on providing quality products and customer satisfaction in every market it enters, there's no doubt Subway will be readily accepted in these markets.
The key to Subway's ongoing success in such diverse markets is its menu - in fact, many franchisees joined the network because of their enjoyment and belief in the product. "One major appeal to consumers is the fact that all food served at Subway restaurants is individually made to order right in front of each customer, to their exact specifications," explains Franchise Sales Director Don Fertman. "Another tremendous appeal is that the Subway chain has a reputation for providing a healthier alternative to traditionally fatty fast foods."
With a menu that features great-tasting made-to-order sandwiches and salads, many of which contain six grams of fat or less, Subway restaurants have become extremely popular with health-conscious consumers around the world. Advertising and campaigning for healthier eating has reinforced the fresher, healthier message.
To help franchisees, Subway has developed a well-structured franchise programme - "one that keeps investment/start-up costs low and the operation uncomplicated and efficient," assures Fertman. "Its mission is to provide the tools and knowledge to allow entrepreneurs to successfully compete in the quick service restaurant industry worldwide by providing great tasting food that is good for them and made the way they like it."
Subway also encourages franchisees to learn the skills that will allow them to own and operate multiple locations. "The Subway chain is proud of the fact that a high percentage of Subway franchisees become multi-unit owners," Fertman reveals. "In fact, more than 70 per cent of new franchises sold are purchased by individuals already in the Subway system, which indicates not only a satisfaction with the franchise system but profitability as well."
From the moment you decide to become a Subway franchise owner, the company will guide and support you in developing the business from the intensive two-week training programme through to securing premises, designing the restaurant interior, ordering equipment, launching your business and supporting you in the field.
Subway sandwich shops do not have strict size requirements, so they can fit into unusual spaces. Along with traditional locations, Subway restaurants can be found in more than 4,000 non-traditional locations such as food courts, health clubs, hospitals, universities, and amusement parks, even car dealerships and launderettes!
"If you're looking to start your own business, the Subway franchise offers you an opportunity and a formula that works," Fertman adds. "Thanks to almost four decades of experience in building the largest worldwide fast food sandwich franchise, the Subway system is well-structured and effective."
Subway is constantly looking for dedicated owner/operators who embrace the entrepreneurial spirit, are motivated, ambitious and willing to make a long-term commitment to making a business successful in their community. Now with four regional offices outside the US, including its newly opened European headquarters in Amsterdam, the Subway brand is poised for further aggressive global expansion.