Streets ahead in Quick Service Healthy Eating
WITH competing quick service brands finally chasing the healthy eating bandwagon, Subway is streets ahead in its establishment in the market, having passed McDonald's last year to become the largest network worldwide in the industry. With a strong brand and marketing message led by Jared Fogle - who lost 245 pounds by including Subway sandwiches in a diet and exercise programme of his own design and starred in the industry-shaking film 'Supersize Me' - Subway is spreading the healthy eating message globally in 82 countries.
Top of the current agenda is aggressive growth in Spain and France, followed by further expansion into Sweden, Norway, Netherlands, Denmark, Finland and Italy, and strengthening its franchise bases in the UK and Germany.
'One major appeal to consumers is the fact that all food served at Subway restaurants is individually made to order right in front of each customer, to their exact specifications,' explains Head of European Franchising Fabian Brachetta.
'Thanks to almost four decades of experience in building the largest fast food sandwich franchise worldwide, the Subway system is well-structured and effective. Now with four regional offices outside the US - including our newly opened European headquarters in Amsterdam - the Subway brand is poised for further aggressive global expansion.'