A cut above the rest
The Franchise Magazine spoke with Regis UK’s Managing Director Jackie Lang, and Marketing Manager, Jenny Smith, about the Supercuts brand bringing their successful franchise model into the UK market.
Supercuts, one of the largest and most iconic hair salon brands in the United States, is bringing its highly successful franchise model to the UK franchise market over the coming year thanks to the massive success it has seen in the US. Supercuts have made the decision to become that brand, and emulate the success from across the pond.
Jackie Lang, Regis UK’s Managing Director, is very confident that the tried and tested formula that has seen Supercuts, ranked as the number one hair care franchise in the US, and the fifth best franchise opportunity overall in Entrepreneur magazine’s January 2015 Franchise 500 issue, will further increase the company’s already successful brand: “What we have seen is the impressive levels of success from the company in America and because the brand is based on a simple idea of hassle free haircuts, we believe the customers in the UK will quickly see exactly what we offer for potential franchisors – a no nonsense franchise model that delivers year on year.”
For those looking to buy into the franchise and become a franchise owner with Supercuts, the good news is that you do not have to come from a hairdressing background to join them. People with managerial experience would also be suited to the franchise, as you would have the ability to hire a staff with relevant hair dressing and salon experience for the day-to-day running. With an initial start up cost ranging from £72,000 - £150,000 + VAT for, the franchise offers several financial options for those looking to make the transition into the franchising world.
The company plans to open up its first locations inside major national supermarkets Asda and Sainsbury’s as pop up salons before looking at the countries high streets and malls. Jenny Smith, Regis UK’s Marketing Manager, is already looking at the long term goals of the companies progression into the UK: “ Over the next 12 months, Supercuts is planning to open up 10 locations across the country and hopefully one high street salon with the longer term view of having 200 salons across the country in 5 years. All these figures are relative, but we are confident that the demand and requirements for our business from the consumer is already there.”
As well as having salons for hairdressing, Supercuts is looking at the real possibility of incorporating nail and brow bars within the salons to offer the full pamper package for the consumer. With the rise in the level of disposable income in the majority of UK households, spending a little on making yourself look and feel good has become a regular expenditure. This does not just go for women, but also for many men who are increasingly becoming more style conscious, and the need for salons that cater for men who want more than a short back and sides further heightens the demand for a franchise that offers exactly that.
“When you offer a customer more than one product or service that can be used simultaneously, such as a manicure while you have your hair styled, the customer will not only save time but also money on a combined service. This can only further the uniqueness of the Supercuts brand and show that we want to ensure your time with us is well spent,” cited Lang.
The push into the UK market will be further helped by the launch of a Supercuts app. The app will allow the user to find the nearest Supercuts location to them and see estimated waiting times in real-time, eliminating the annoyance of turning up to a salon without an appointment and having to sit and wait an indeterminate span of time. With Supercuts offering something different and unique for both the consumer and the franchise owner alike, you could very well be seeing a Supercuts hair salon in your local supermarket and high street very soon.