Superdry signs franchise agreement for Turkey
Superdry, the UK fashion brand, has signed a deal with a franchise partner to launch stores in Turkey this year
Superdry is the latest UK retailer to open a store in Turkey. SuperGroup has signed a five-year agreement with Demsa Group and will open its first store in October in Istanbul. The plan is to launch another in early 2014 in the capital and in Ankara.
Julian Dunkerton said: “Turkey is a territory that has held our interest for some time and our partnership with Demsa Group offers the perfect opportunity to enter this diverse and growing market. Demsa Group has an excellent understanding of our brand ethos and we look forward to growing the partnership.”