World Franchise Convention in Dubai to present 100 franchise brands

Over 100 regional and international franchise brands will be center stage sharing their opportunities at the upcoming fifth edition of the World Franchise Convention in Dubai next month.

The event which is scheduled for October 29 and 30 will be held at the Grosvenor House Hotel under the patronage of Prince Bandar bi Saud bin Khaled bin Muhammed Al-Suad, honorary chairman of the Middle East and North Africa Franchise Association.

Kit Brinkley, convention director said: “The World Franchise Convention (Middle East) builds on our commitment over the last four years of bringing together franchisors and investors to offer them unrivalled opportunities to do business.”

Topics at the Convention include:

  • New international trends in marketing, quality and franchise performance management
  • The latest legal and regulatory franchise frameworks that every franchise professional needs to know
  • Best practice strategies for regional and international expansion
  • Special presentations on women in franchising and future trends

World Franchise Associates Director commented: “The World Franchise Convention is a must for anyone involved or interested in franchising, from potential franchisees and investors to government organisations wishing to support the industry,”