Digital marketing franchise WSI has opened a new regional franchise office in Paris, France.

The owner of the new office Jean-Francois Baudrais will concentrate on delivering online solutions to small and medium sized businesses in the Paris region, which includes Hauts de Siene, Yvelines, and Essone.

Ron McArthur, President of WSI, said: “According to eMarketer, the online ad spending in France will sky rocket to over $12 billion in 2013. In light of this growth we are delighted with our new presence in Paris, which I am certain will yield an incredible boost in profitability for the region’s local businesses. The internet continues to be a vital component to the marketing initiatives of businesses across the globe and this expansion presents extraordinary opportunities for local companies to discover and leverage new revenue opportunities available online. We are all very confident that with Jean-Francois’ leadership, local businesses will thrive online and, ultimately, produce remarkable profits.”

Prior to joining WSI, Baudrais served for over 20 years as Vice President of Sales and Marketing with Toshiba. Now as a WSI franchise owner he will use his business acumen to provide local businesses in his region with digital marketing services including online lead generation, search engine optimisation (SEO), pay-per click advertising, social media optimisation, content marketing and brand reputation management.

Baudrais said: “In the last decade alone, online marketing has redesigned the entire business landscape. Without doubt, it is absolutely necessary that businesses – large and small – manage their online presence, leverage the most current mobile and social technologies, and envision their website as a sales team within itself. As WSI’s Regional Master Franchise in Paris, France, our office will work to help businesses seize profitable online opportunities in the largely competitive digital realm.”

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