The owner of the WSI Master Franchise rights for France, Gilles Dandel, has launched a new office in the Epone area. Dandel, who has owned a single-unit WSI franchise in France since January 2006, has demonstrated remarkable results in the field of digital marketing and advertising, earning him the chance of running a Master Franchise office in France.

WSI Vice President of Marketing Elizabeth Monaghan said: “I believe that Gilles is the appropriate fit for running a Master Franchise in France. His hard work ethic combined with the superiority of WSI, will no doubt help to develop the company’s online marketing services across the country.”

As a Master Franchise Owner, Dandel’s office will be accountable for establishing a network of single unit franchise owners in France and supplying regular training and support systems to assist them in offering the best-in-class online advertising methods to organisations for various industries. With the starting of more digital advertising consulting establishments in the region, companies will possess more access to internet marketing services, such as conversion-focused web solutions, search engine optimisation, pay-per-click advertising, social media marketing, content marketing.

Dandel said: “According to ZenithOptimedia Internet advertising spending in France will reach €1,882 million in 2011. Over the years, I have seen many businesses grow drastically here over a short period of time by using the online marketing strategies that WSI offers. Considering the internet’s fast-paced nature, it’s important that marketers and business owners stay educated to experience the outstanding opportunities that internet advertising can offer in terms of increased profitability. Our goal is to reach more businesses with our internet marketing solutions by developing a strong network of Certified WSI Digital Marketing Consultants in the region.”

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